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This week, Andrew's paternity leave continues and Brett is joined by his brother Jon—proprietor of Olde Tyme Tattoo in Fullerton, California.

Brett and Jon discuss what it's like to run unorthodox businesses, how to grow your business by focusing on product excellence, and how cultural changes have made certain types of businesses easier to start and run.

Other tidbits include:

  • How Jon got creative (and slightly illegal) with his early marketing efforts
  • Building anticipation in your future customers
  • Brett riffs on how to advertise Jon's tattoo shop on Facebook
  • How most businesses are at the mercy of Yelp

Yelp is the yellow pages, but with reviews.

Thanks to our sponsor: Jumpchart!

Jumpchart is a planning and visualization tool for website owners, project managers, developers, and designers. Give it a try for free. Visit jumpchart.com/orthogonal.

Links

Olde Tyme Tattoo

Fullerton Roasters

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