Orthogonal · June 29, 2017

51: R.I.P Uncle Squirrel (feat. Jonathan Kelly)



Andrew is on a break this week, and Brett talks to his brother Jonathan Kelly of Olde Tyme Tattoo fame.

They talk about running a tattoo shop and why culture and strategy matter. We hear about Jon's journey of opening his own shop.

In particular:

  • The pride of paying the bills
  • The slow/busy cycles both by season and during the month
  • Tattoos CAN have a practical purpose
  • Doing good work is the best business model, even in tattoos


"People and their millions of reasons" - Jon Kelly

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Olde Tyme Tattoo

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