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Your favorite business boos are talking sales this week. Specifically, selling services vs. products. High points include:

  • Andrew's sales strategy for landing clients contrasted with Brett's for landing new customers
  • Identifying the pain your prospect is experiencing
  • Brett's pricing strategy (and how he screwed it up in the past)
  • Andrew's "anti-sale" technique for closing new clients

Bonus

Yet another Glengarry Glen Ross reference! Also, Jim Camp's book, Start with No.

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