48: Task Rabbits of Sales
Your favorite business boos are talking sales this week. Specifically, selling services vs. products. High points include:
- Andrew's sales strategy for landing clients contrasted with Brett's for landing new customers
- Identifying the pain your prospect is experiencing
- Brett's pricing strategy (and how he screwed it up in the past)
- Andrew's "anti-sale" technique for closing new clients
Yet another Glengarry Glen Ross reference! Also, Jim Camp's book, Start with No.
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