Orthogonal · October 6, 2016

14: Nut 20

This week, your small business homeboys go deep on how to grow your business by what Andrew calls "niche-ing down." This technique will allow you to

  • Increase your value relative to the competition
  • Borrow from your current success so you can invest it back into your business
  • Pull ahead of the pack by going deeper instead of wider in your offerings
  • Take calculated risks that may work out to big increases in profit without working 60 hours per week like an animal
  • And a whole gaggle more!

Bonus: Andrew challenges the robustness of Brett's points
Other Bonus: Brett cooks up yet another goofy business term: "Nut 20"

Get a free transcript of today's show by visiting getorthogonal.com/podcast

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