Orthogonal · August 4, 2016

05: Habit Problems

In this very special episode, the dynamic duo continue the discussion of automation in very small business, including:

  • How "partial automation" can help businesses that require a lot of one-on-one interaction
  • The value of defined processes — planning a system beforehand so you can be dumb and just follow the instructions
  • An overview of how Brett uses an elaborate email system to promote and sell his products
  • Is outsourcing a form of automation?
  • How to decide what should be automated (and what should not)

Bonus: Brett learns why some people call Andrew's wife "brother."

Also, you may notice a dramatic increase in audio quality. That's because your boys are now using legitimate podcasting equipment (thanks to our awesome friends at spec.fm).

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