Orthogonal · July 28, 2016

04: Automated Sniff Test

This week, the boys of summer tackle some important business questions:

  • How valuable is automation in very small business?
  • How do we humanize the parts of our businesses we automate?
  • Why does Brett email his list so much?
  • Can one be a cat lady and a chihuahua enthusiast?

Huge takeaway from this episode:

  • The super obvious 3-step formula for creating a profitable business (and that most Silicon Valley companies ignore)
  • The genius of hyper-specialization in starting your business

They also discuss specificity in choosing a market to serve (and how best to communicate with them).

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