Orthogonal · February 21, 2019

129: The 90-Minute Business Challenge

Today we explore the idea of Brett's "90 Minute business Challenge". What is this challenge you ask? Can we take an idea, turn it into a deliverable, create the delivery and payment mechanism, create the sales copy and launch it in 90 minutes?

Brett seems to think so.

High points include:

  • The requirements are:
  • Website where the offer will live
  • The way to buy the thing
  • The Marketing campaign
  • The Promotional campaign
  • How hard is it to actually collect the money for your knowledge?
  • Brett sends a lot of email, it's key
  • Businesses made of businesses making businesses

Quote "There is nothing more terrifying than my workload being sentient. I just heard the sound of a thousand damned voices screaming at me"



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