Orthogonal · December 6, 2018

121: Big Money, Big Decisions

This week, your dynamic duo talk about professionalism. Specifically, how professionalism translates directly into higher fees (and clients who don't mind paying them).

Bonus: an update on Brett's dog.

High points include:

  • Commodity vs. high-end services
  • How Brett accidentally wrote a really awesome proposal
  • Anatomy of a proposal that sells
  • The one thing you need to go from $500 to $5000 engagements


  • "When you're doing proposals, every time is the first time. They're all different." — Andrew
  • "I say 'mm-hmm' as though I know what I'm talking about." — Brett

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