Orthogonal · November 8, 2018

118: Andrew Learns About Marketing

In this very special episode, Brett lays out exactly how he would fix Andrew's nascent info product marketing.

High points include:

  • Andrew's mistakes when launching his Personal Financial Plan DIY Kit.
  • Brett's dead simple plan for Andrew to build a brand with video.
  • How to create content that sells stuff.
  • Brett's tinfoil hat theory about Buzzfeed's clickbait content.

Also, a brief update on Uncle Brett's Book Club, which you should totally join.


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