Orthogonal · March 15, 2018

84: Branding & What it Actually Means w/ Bethany & Melinda (Part 2)



Part two of our lively chat with Bethany and Melinda!

This week, we dig further into the nuts and bolts of branding, running and growing a small business.

High points include:

  • Andrew’s mic-drop-worthy point about scale vs. scope
  • The importance of having a good network of contractors (and why you should fire bad ones)
  • Why Andrew has multiple businesses and multiple brands based around one core competency
  • The business reason for Andrew’s move to Texas.
  • Brett is getting business cards and isn’t happy about it


Today's Episode Was Made Possible Thanks to: Vast Conference.

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Today's Episode Was Made Possible Thanks to: Freshbooks

If you have a business, you need to keep your books lookin' good, and Freshbooks makes it so easy no matter if you're just starting your business today or you're long running and want to clean things up. Check it out, and get started at freshbooks.com/orthogonal

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