Orthogonal · February 15, 2018

80: Uber, but for Cilantro



This week, your dynamic duo discuss pivoting business ideas. In particular, Brett describes how he's shifting a hair-brained affiliate marketing idea into a service business.

Bigger points include:

  • When to pivot an idea (or, how to know if your current implementation isn't working)
  • How big a market has to be in order to support a profitable business
  • Locate the problem before you create the solution.
  • The websites you should look


Brett got engaged! This is good. More to come on that front as the situation develops.


*NSFW = "not safe for work," or contains bad words. You've been warned.

Get in touch!

Check us out on iTunes

Come get connected with us on Spectrum the newest place to connect with your favorite Spec hosts and listeners.

You can also chat with us in our Slack team! To join our team visit our Slack invite page and we'll send you an invitation!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal!

Copyright 2019 Spec Network, Inc.