Framework is a podcast about the process of researching, planning and building that goes into bringing a product to market.

Emily is a product manager, developer, and civic action enthusiast, currently working at Shopify on internal tools that help the company scale. She started her career in the public service, building tooling to support the City of Toronto’s multi-billion dollar budget process. She is also an avid community organizer, and co-founded Rails Girls TO and Civic Tech Toronto. In her spare time, she enjoys playing volleyball and chasing after her toddler at home.

Elizabeth Allen is a UX researcher, cognitive psychologist, and sporadic banjo-player based in Toronto, Canada. She is the founder of Brazen, a UX research consultancy that helps clients such as Mozilla, Shopify, and Wealthsimple identify and solve critical UX problems in digital and physical products. Before taking the leap and starting Brazen two years ago, Elizabeth worked as an in-house researcher at companies in Toronto, San Francisco, and Chicago.

Natalie is the co-founder and head of product at Cover where she is responsible for setting the direction for design and customer experience. Prior to Cover, Natalie co-founded Stylekick––an e-commerce fashion app––which was acqui-hired by Shopify in 2015. Natalie is a Y Combinator Fellow and Alumnus, and she was selected for the Forbes 30 under 30 list in 2017.

Tori Hinn is a creative director and designer living in San Francisco, California. She is currently the creative director of Figma, a collaborative and browser-based design tool. She also founded Women of Graphic Design, a project focused on exploring issues of gender-equality in education provided by design institutions and exhibiting the contributions of women in the field of graphic design. Previously, she worked with companies such as Google, Etsy, and Red Antler.

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